Future of Masculinity

Future Of
Masculinity

CLIENT: Next Gen Men

LOCATION: Toronto, ON

The Future of Masculinity Summit is a unique opportunity for young male and non-binary students to investigate how positive masculinity affects their communities and lives.

Our job was to give their ongoing summit a new look and feel that would interest the new comers to attend as well as explain what they do at the summit.

The Creative

Vulnerability is not a weakness

Strategy

The idea “boys of today” was created, here we would share with the
target audience stories of young boys who were encouraged to speak
up and express their feelings, along with the idea that doing so
does not make them weak.

Social Media

The idea is to tell the stories of everyday boys, what they
go through, their personal struggles so our target
audience could relate on a personal level.

The Creative

Vulnerability is not a weakness

Strategy

Social Media

Future Of
Masculinity