Every year, the fourth-year students of the Humber BoCA program host a portfolio showcase to invite advertising professionals to come see their work in the hopes of landing an internship.
In 2023, we were responsible for coordinating the portfolio showcase from beginning to end. Creating the logo, branding, website, event venue, and many more exciting things!
The Creative
Discover where talent, hard work & beautiful smiles live
Strategy
The idea was to create an atmosphere where attendees could feel so comfortable like they were at home. We wanted this event to not feel like your standard student portfolio show, but a place where like minded creatives could talk about amazing work.
Social Media
Our choice in colors, fonts, and overall identity is inspired by pen and paper sketches. As creatives we were told to sketch and write down our ideas first. We wanted our brand identity to reflect the hard work that comes from creating.