CLIENT: Bachelor of Creative Advertising Program
LOCATION: Toronto, ON
The idea was to create an atmosphere where attendees could feel so comfortable like they were at home. We wanted this event to not feel like your standard student portfolio show, but a place where like minded creatives could talk about amazing work.
Our choice in colors, fonts, and overall identity is inspired by pen and paper sketches. As creatives we were told to sketch and write down our ideas first. We wanted our brand identity to reflect the hard work that comes from creating.